McDonald’s Expands Mobile Ordering and Pay Beta Pilot to D.C. Ahead of National Launch Later this Year
In largest test yet, over 325 restaurants in D.C. will be among the first to utilize mobile ordering and pay as well as curbside order pick-up
OAK BROOK, Ill., – In an expansion of a beta pilot already active in select markets on the West Coast, McDonald’s is giving customers in the Washington, D.C. area the opportunity to be among the first to experience the new level of convenience of mobile ordering and pay within the McDonald’s app. This expansion is McDonald’s largest test of the mobile order and pay pilot in the U.S. to date.
Mobile ordering and pay within the McDonald’s app is now available in 50 restaurants throughout the D.C. metropolitan area. Over the next several weeks, the number of D.C.-area restaurants participating in the pilot will expand to over 325. The local pilots are designed to obtain customer feedback and prepare McDonald’s for the national launch of mobile ordering and pay across its 14,000 U.S. restaurants beginning in Q4. The D.C. area is among the top U.S. markets for McDonald’s mobile app with more than 1 million downloads since its launch in 2015.
“We’ve already seen tremendous customer engagement with both mobile order and pay and curbside order pick-up in Monterey and Salinas, Calif. and Spokane, Wash.,” said Farhan Siddiqi, head of U.S. Digital. “This expansion is part of our broader commitment to building a seamless, more modern experience for our customers.”
Through mobile ordering, McDonald’s is providing customers with more flexibility and convenience than ever before. Customers will be able to place their order in the mobile app and then go to any participating McDonald’s restaurant to check-in, pay in the app and pick up their food at the front counter, the drive-thru or with new and convenient curbside order pick-up. Using geofencing technology for check-in, McDonald’s can determine that customers are nearby so their food is freshly prepared, allowing them to pick up their order at any participating McDonald’s location.
If customers choose the drive-thru, they will simply read the already placed order code to the crew and their mobile order will be ready for pickup at the window. Curbside order pick-up is even easier, allowing customers to skip the line and park in designated spots to have their order brought to them. With over 300 restaurants in the pilot offering curbside pick-up through mobile ordering, customers will be among the first to experience the ease of this new service. These enhancements will transform convenience at McDonald’s with a whole new experience for customers.
“We couldn’t be prouder to be a part of the mobile ordering and pay pilot before the national rollout,” said D.C. area owner/operator Carlos Mateos Jr. “Mobile ordering and pay, along with the new curbside order pick-up option, empowers customers to choose the order option that best works for them while maintaining the qualities that McDonald’s is best known for: convenience, speed and great tasting food.”
Mobile ordering and pay is currently available at 29 restaurants throughout Monterey and Salinas, Calif., and 51 restaurants in Spokane, Wash.
McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations in over 100 countries. More than 85 percent of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.